Search Engines like Google keep their Algorithm changing with time and it is the job of digital marketers to identify and adapt latest and new trends. In this article I will discuss the latest trend you should follow for your SEO strategy.
As we all know that the Internet has become a primary source for customers while seeking goods and services. And you know that every business or service provider always wants to be on the first page of SERP. That is why SEO is the most important part of a business. And with lots of people online nowadays businesses have to make their presence online.
Search Engine Optimization is a marketing strategy that has become very now a days. To maintain your search results and sale you must adopt SEO. So in 2019 there are various changes in this trend. If you are a digital marketer then you should check this article about 10 SEO trends in 2019.
- Video Search Optimization
The first new thing which came in trend this year is Video Search Optimization. Videos are increasingly popular information medium, which make your web page a rich source of customer traffic.
The best platform for video marketing is YouTube. Your videos needed to be excellent if you want them to rank on YouTube. And for that you have to optimize them according to your desired keyword.
Note: It is said that videos will bring more traffic than other sources to your web pages till 2022.
- Voice Search Optimisation
The first voice rolled out was siri in 2011. At that time no one had a clue the voice search will become major digital trends of the future. But voice search has changed a lot. With time there have been multiple voice search technologies in market like Google assistance, cortana etc. Previously the voice search recognition was not that accurate but now it has reached upto 97%. Due to this people has used it way more than they used to, like give command (set alarm, call someone). People use it for search marketing as well. Most business are optimising there existing content to make it better suited for voice search results.
- Quality Content
Content has always been the king when it comes to ranking on google. With the recent change in google algorithm, it’s quite clear that content relevancy has been given top most priority in ranking factor. As mentioned, original content goes a long way with Google and your visitors. If your content was ranking high and no longer seen than you are one of those who have been hardest hit by Google’s algorithm update, which aimed to prevent bad content from ranking highly. It could be that your content is duplicate or irrelevant.
But the question arises – What kind of content counts as “high-quality”?
The answer is very simple, keep in mind that the content you are writing is for your visitors. If visitor does any Google search and they hope to find something that will satisfy their needs, the chances will increase for your content to rank higher in the search results.
- Mobile friendly UX/UI
Google has given importance to mobile version of the site with increase in mobile usage over the years. Google has introduced “Mobile-indexing first” in which mobile version of the site will be used for indexing and ranking. Also Google will show mobile indexed pages in search results . So it becomes important to get your website to be mobile friendly otherwise more than half of your potential customers will pass over you.
- Influencer marketing
One of the leading marketing strategies that are being used by business owners for marketing is this. It’s important to have someone vouch for your brand because there is so much competition around and to make your presence felt this comes out to be very helpful. For this the most important step here is to connect with influencer which is nowadays very easy because of social media platforms like instagram. Most of the influencer spends maximum of their time on instagram. So one can easily connect with them. Also instagram has introduced paid partnership feature to boost instagram marketing