Content is possibly the most valuable entity of the digital world. Digital Marketing has transformed the face of the business world and has played the central role in the success of businesses. From traditional approaches to innovative digital methods, marketing has seen transformations that have motorized the significance of content. Content is everything without exception you see or read. Web content has driven marketing practices and has been successful in enticing the engagement of people. Content marketing has turned out to be a standout amongst the most significant marketing techniques and content is its driver.
Videos, Podcasts, Articles, Blogs, info-graphics, and Presentations are some of the few standard types of content. As time goes, personalization in these content forms is something that continues to be the trend in the marketing space. Interactivity is another aspect that empowers brands to outplay the competition as more interactive the content seems to be, more will be the engagement.
A User is indeed the driver of the market and with this, user-friendly and user-curated content is what transforms engagement into millions of dollars. Users want to control the content they see or read, so brands are fashioning procedures that allow users to control the content they engage with on a platform.
Some important facts that will highlight the future of content marketing are:
- 78% of consumers state that personally relevant content is a deciding factor in their buying choice.
- 55% of marketers have blog creation as their top inbound marketing practice.
- B2C content marketers have increased their utilization of audio/visual content, written content, and images in the last year.
- 55% of business executives believe that a great story arrests their focus and keeps them involved in the content.
- 97% of marketers are using prescriptive content
- Text content is still marketers’ favorite content type followed by video content.
Everything seems like a cakewalk in content marketing until the fabrication of engaging content. Marketers often make the blunder of weighing quantity more than quality and it results in a puddle of drawn-out and boring content. It not only lessens the engagement but also acts as a vehicle of negative marketing. Content with impeccable language, instructive graphics, and concrete statistics is certainly going to make visitors crave for more.
Relevance is one of the main reasons that will drive traffic towards your content. Nobody will visit your space if your content is irrelevant and not lined up with your business objectives Any content based on some out-dated sources will likewise undermine the factuality of the content. So creating an evergreen content or updating the content frequently is what the brands should concentrate on because relevance accompanies trust, therefore, more relevant the content is, higher will be the customer loyalty.
Content sponsored by data is the content that guides the interest of customers. Research and analysis is a significant component of content marketing and this is one aspect where marketers have failed. People rely on top sources and utilize the same data as used by 50 other people. This diminishes the value of the information as new and unique data stays covered up in results that are unidentifiable. Even if the data are similar, distinctive analysis of that data is something that can bring newness in the content.
The aforesaid story is a clear indication that content is the heart and soul of modern day marketing and content marketing will continue to be the definition of customer engagement. The astute use of content will be the top strategy of marketers aiming for long-term ends and content will experience transformations to become the King of the digital sphere.